Moschino

Signature Moschino: bags with a playful twist

Franco Moschino, who founded the brand in 1983, is known as the enfant terrible of Italian haute couture. What earned him this title? Inspired by Dadaism and Pop Art, the designer challenged the seriousness of the fashion industry and often poked fun at it. His belief that fashion should be fun and provocative is clearly reflected in Moschino bags – they are cheeky, whimsical and full of irony. The brand’s main line, also named Moschino, is positioned above its more affordable diffusion lines, such as Love Moschino.

How best to describe Moschino bags? Bold designs, striking details and extraordinary shapes! This Italian lifestyle label creates unconventional and ironic pieces, blurring the lines between art and everyday accessories. Moschino frequently features cartoon and animal motifs, vibrant colour combinations and provocative slogans.

Moschino is best known for its loud and statement-making bags, instantly recognisable and unlike anything else on the market. Characteristic elements include oversized logo lettering and iconic designs like the Moschino Biker bag, shaped like a folded leather jacket. Another legendary motif is the teddy bear print, typically reserved for Moschino’s women’s range. This collection includes handbags, shoulder bags, landscape and portrait-format shoppers, bucket bags, belt bags, clutches and mini bags. For men, the brand offers crossbody and belt bags – usually designed in a classic vertical reporter bag style. Whether for men or women, most Moschino bags are crafted from leather, particularly soft and durable calf leather. Alongside eye-catching pieces, Moschino also offers more understated designs with a minimalist aesthetic. These are available in neutral shades and appeal to fans of the brand who prefer subtler styles. Some of these clean designs still include humorous touches that aren’t immediately noticeable, such as quilted smiley face patterns.

Backpacks and wallets by Moschino

Looking for a Moschino backpack for women or men? The Italian brand offers both classic U-shaped models and retro-inspired versions with two external pockets and a flap. Many Moschino backpacks feature a lockable front compartment for quick-access items. Another signature element is the bold, contrasting Moschino logo on the top or front pocket. The women’s collection includes backpacks with studded logos and mini versions that can be styled as crossbody or belt bags. Also popular are convertible backpack-bag hybrids offering multiple ways to wear them. While most Moschino backpacks are made from leather, you’ll also find styles crafted from polyester and polyamide.

Whether you choose a Moschino handbag or a Moschino backpack, the label offers matching wallets for each. The women’s selection includes popular zip-around styles with detachable wrist straps and foldable medium-sized wallets. Minimalist Moschino purses with a single compartment and double-sided zip are also part of the range. For men, Moschino offers wallets in a classic bifold design. These fold-out wallets provide space for up to eight cards and feature a dedicated compartment for banknotes.